There is a popular message in Whatsapp these days about the number of celebratory days in August – Rakshabandhan, Krishnashtami, Independence Day, Friendship Day etc. Yes, we have stepped into August that marks the beginning of the Great Indian Festive Season. In tandem, festive launches have started to trickle in. So let’s discover the very first one by Pure Ghee Designs, whose sling bag I was so smitten by!
My discovery of the brand so far has convinced me that vibrancy should be their middle name. The Kama collection, which further proves this, finds inspiration in something as mundane as the Indian Kitchen, in its vessels and urns, but the bags themselves are anything but mundane. As such, the collection is replete with potli bags, in various shapes and sizes. And there are more – shoulder bags, pouchettes and shagun envelopes to cater to various purposes around the hustle and bustle. Grandiose materials such as brocade silk, Chanderi silk and poly silk have gone into the making. If the Nomad sling bag had that adorable bird adding a delectable detail, handmade silk flower trims take over in the Kama collection. The magnificent colors and their intermix perfectly herald the good times ahead.
With loops that sit snugly around the wrist and hence allow one to be hands-free, these bags are the ideal alternatives to clutches that offer no such comfort. They come in the range of INR 800 for the envelopes to INR 2,200 for some of the potlis. Get ready to sashay around in one of these splendid beauties while enjoying the festivities. Aditi Prakash, the founder, proves once again, that inspiration can be sought from the most mundane corners and yet be transformed into exceptional outcomes, if only one has the discerning eye.
All images are property of Pure Ghee Designs.