Saturday , December 16 2017
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Ajio Handbags The Hot New Destination For Trendy Bags And Contemporary Fashion

There are portals and then there are some more. But when Reliance Industries launches one, using the brand name of its soon-to-be-launched telecom business, the entire fashion conscious population sits up and is all eyes. Ajio, the e-commerce fashion portal, debuted during the recently concluded Lakme Fashion Week, led from the front by Isha Ambani.

Now, no matter how crowded the e-commerce world is, I become excited at any new launch just the same! And Reliance Trends being one of my favorite places to shop for affordable and trendy clothing, I had a fair idea of what to expect from Ajio. The verdict is that it surpassed my expectations! They have just launched and they already have a sizeable variety in their products. They are in step with the latest trends, their goods mostly affordable. It has the best retailers lined up not only from within India but from shores as far as the US and Australia. Given that the Indian e-commerce industry holds much promise, one can expect Ajio to scale up exponentially in terms of the brands onboarded and stocking products from end to end of the fashion spectrum.

So, coming to the bags, they have a stunningly diverse range from structured office bags to casual shopper bags, faux leather to canvas and silk, all with budget-friendly price tags. Apart from their own products, Ajio is also a place for other multi-brand bags. What follows is a glimpse into their vast collection:

Ajio Multicolored Tote

INR 1,799

Ajio Yellow Satchel

INR 1,499

Ajio Fringed Tote

INR 1,799

Ajio Textured Satchel

INR 1,999

Ajio Ikat Foldover Clutch

INR 999

Have you explored yet? Do let us know your experience!

About Vidya Gupta

Mother to three lovely boys and wife of a banking professional, I am extremely passionate about a host of topics, bags being one of them. For the record, the others are - makeup, travel, photography, in no particular order. Here I share my perspective on the Indian as well as the international bag-scene. As a youngster I would spend most of my money on bags and carry one according to my outfit. It is this love that I express through this blog. Needless to say, any suggestions for improvement, even healthy criticisms, are highly encouraged. Hope you enjoy your stay here and find something useful to help you on your next bag purchase!

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  1. Hi Vidya.
    How are you?
    Came over to your blog after seeing your post on Indiblogger.
    We are a married couple from Mumbai, very new to blogging.
    Thanks for the update on the new portal. Loved your post, with all the kool pix.
    We would appreciate if you can stop by at our blog and leave a comment on our recent post.
    Best wishes and regards.
    Vee N Ric

    • Hello Vee N Ric,

      Thanks for stopping by! Will surely visit your blog!

      I guess I will find out what your full names are from there! 🙂

      I’m from Mumbai too – would be glad to catch up sometime!