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Lavie is the latest entrant in the Indian Handbag space. In spite of its short duration in the market, it has quickly made itself heard and emerged as one of the most coveted handbag brands. Here is a compilation of facts about Lavie.
· It was launched in 2010.
· Lavie is an in-house brand launched by Bagzone, which in turn is a sister company of Samsonite.
· Its tagline is – ‘Handbags for the Many You’, reflecting the brand’s focus on the independent and vivacious Indian woman of the present day.
· The brand has plans to launch footwear and eyewear segments in the coming years.
· Its first exclusive store was launched in Infinity Mall II, Malad, Mumbai.
· This one is quite well known: Kareena Kapoor is Lavie’s brand ambassador.
Image Source: Lavie website
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