Pure Ghee Designs Launches Spring Summer ’15 Collection

Make no mistake – you are still at BagsLounge, we are not diversifying into culinary reviews and we are very much talking about bags still. Aditi Prakash’s Pure Ghee Designs is thus named to evoke a sense of purity and extravagance like only shudh desi ghee (clarified butter in Hindi) can. How you ask? Read on…

They describe their bags as,

distinguished by unusual materials, color, craftsmanship and suprising details

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The Chamki Collection, as the SS ’15 bags are named, is living proof of this, crafted out of quilted gold fabric, blended silk and leather that’s sparingly used. The gilded bags are then contrasted with charms in bright magenta, light green, sunny yellow and miniature bird hangings in wood which are handpainted. As recently as yesterday, we did a post on how to upgrade your everyday bags into elite ones and one of the pointers was bag charms. It is precisely charms such as these that make a bag stand out unique and add a touch of class.

The collection comprises of totes, slings, envelope and regular clutches. They are adequately compartmentalized and feature comfortable broad quilted handles. The price ranges from INR 480 to INR 3,850. Our favorites are the antique gold totes! Browse through a few of the bags below and we’re sure you’ll agree that the temptation is hard to ward off! You can follow them on Facebook here.