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Red Never Follows – Hugo Boss 20th Anniversary Celebration

Hugo Boss
Hugo Boss

The Red Never Follows campaign heralds the 20th anniversary of Hugo Boss in style, in addition to being an ode to creativity. The campaign will feature 20 fashion objects by the crème-de-la-crème of the global fashion industry. One among them is this handbag, which according to me is truly a classic. There are some things that never go out of style, do they?

Hugo Boss Lucrece
Hugo Boss Lucrece

An inside view follows; I love the wide opening and the two pouches inside, that seem sturdy enough to retain their shape even when not holding any contents. There is a wide inner zippered pocket and another smaller mobile-holder pouch. It appears spacious indeed with vital stats of 33 X 22 X 17 cm.

Hugo Boss Lucrece Inside View
Hugo Boss Lucrece Inside View

The material used is calfskin leather. This classic is named Lucrece after a mythical woman from Roman legend.

To own this iconic piece, head straight to the Hugo Boss website and it could be yours for all of £500.

Incidentally, I can’t help but recollect another campaign going on in parallel, though to mark a different kind of occasion – the Handbag Narratives by Harrods. Though the Narratives focuses purely on handbags, the one by Hugo Boss focuses on fashion in general.

All Images: Hugo Boss Website

About the author

Vidya Gupta

Mother to three lovely boys and wife of a banking professional, I am extremely passionate about a host of topics, bags being one of them. For the record, the others are - makeup, travel, photography, in no particular order. Here I share my perspective on the Indian as well as the international bag-scene. As a youngster I would spend most of my money on bags and carry one according to my outfit. It is this love that I express through this blog. Needless to say, any suggestions for improvement, even healthy criticisms, are highly encouraged. Hope you enjoy your stay here and find something useful to help you on your next bag purchase!

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