It’s our earnest endeavor to bring to you fascinating stories of handbag brands from far and near. And when it’s a brand taking inspiration from India’s rich traditional ethos, making functional bags that appeal as well to the millennials as to the baby boomers, and being environmentally responsible all the same, we know that they have found the perfect balance.
A budding brand spearheaded by Ekta Aggarwal, who has done her masters from Chelsea College of Arts, London, Curry Tree was founded in 2013. They make use of traditional Indian handwoven fabrics and employ craftswomen from rural India. Thus, Curry Tree not only provides for their livelihood but infuses life into the local art forms and brings them right within reach of urban consumers. This is a direct manifestation of their vision; in Ekta’s own words:
We believe that as we begin to ally ourselves with these regionally diverse and interdependent web of largely self-sufficient communities instead of the global monoculture, we will make way for an ecological economy that has at its heart not a distant vision of progress but an awareness of other forms of sentience and sensibility that inhabit the present with us.
What I personally love is the raw texture and colors that are a result of handiwork. Ekta was kind to send me a beautiful raw silk clutch in a rich bottle green hue. Honestly, it was love at first sight and I knew instantly that, the nascence of the brand notwithstanding, the lady is a connoisseur of sorts.
The bags are super affordable, starting at INR 2000 and you can purchase them from Curry Tree’s Instagram and Facebook page, as well as from Collage in Chennai and directly from their website. They are set to launch their brand new site which will be a single point of purchase for all their bags. I am eagerly awaiting to see more bags in their collection and witness their deft use of the rich Indian textiles, which truly has no parallel in the whole wide world!
Do check out few of their bags below:
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